Tag Archives: facebook

Facebook Timeline for brands due end of February: here’s how to prepare – Simply Zesty – Simply Zesty

23 Feb

Facebook Timeline for brands due end of February: here’s how to prepare – Simply Zesty – Simply Zesty.

A couple more days for Feb to end.. have you got your brand pages all sorted out and ready for the best possible review???

Here is how you can…

Cheers

Phirangiz

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The Loaded Question- How do we measure your Social Web Strategy???

22 Feb

Well then, so it is often one of those highly dreaded questions for the likes of marketing/PR/Advertising/Sales/ well almost any department that needs to prove results…

Quite often when the boss turns up to ask where and how she can see measurement, I usually squirm and shiver because so far when it comes to offline marketing and PR it has been  very difficult to showcase and collate results without a lot of ground work and a whole lot more budget for to do so.

I always like to stress with valid argument that it is the effort put in that matters, the rest is all fate/ luck/ timing/ whatever you would like to call it, honestly very tiring and also very de motivating as one is hard pressed for time before the next big event occurs and one has to stop all analytics and focus on the main work.

Want to know something cool…

NOT TRUE WITH SOCIAL MEDIA!!!

With the various range of detailed tools available both free and at a nominal price tracking your progress has never been easier and figuring out how to deal with your strategy, finding loopholes and most importantly showing results right off the back to your boss is so much easier; even the drawbacks say of the product, the design, the usability, all of it.

Lets check out some of those tools,

So lets start with a free one…

Simply Measured is a seriously interesting tool as it allows you to access and check out your competitors rating in the social media world. Well it also does other things like facebook, twitter  analysis and social media monitoring. The reason I think this is so important is because along with checking out your own stats you also can monitor a close competitor and see what they are doing and  how you can either benefit or differ from them (as you like your sugar with your cup of tea :P)

As far as I can see and have researched on the internet I have seen a free trial version and not much on payment, so I say it is free.

socialflow

Social Flow  is a tad bit expensive than free… priced at $1, it is a nifty little tool that has been brought on by the same creators as TweetDeck and Bit.ly both very awesome Social Media Analysis tools, this one is a bit different, it tries to limit and focus your ‘social flow’ to the right kind of audience, okay it is sort of one step above and beyond the regular analytic tool, but it offers information that could potentially help re structure your social web plan. The beauty of this is it realizes that at no point is there a perfect plan, and therefore adjusts in addition to analyzing and measuring.

Okay lets get to some real measuring tools now, ones that measure the heck out of your progress and show it all in one place. Up until now a lot of analytic tools showed one particular site on which you may have been hosting a part of your Social Web Media Plan; with this smart tool you can check up on twitter, facebook, youtube and bit.ly all in one place.

twentyfeet

The name? Twenty Feet an awesome site that firstly gives you a forever free statistic analysis on your Facebook and Twitter account, and also get other options for a small fee,

As quoted on toprankblog.com,

“It pings you when events are triggered and costs less than a Starbucks “blah blah latte” for an entire year. I can see it as a handy tool for a small business or no budget situation where you want to track basic social media sites. The site is run (and funded) by a German web agency in Wiesbaden called //SEIBERT/MEDIA.”

 

So there you go, the social media measuring tools that I think are the best on the web. Mind you there are a whole range of other tools, I just wanted to check out some of them that might have been different from the regulars as well as top ranking for 2011. I love the idea that you can truly measure your outcome and find out where you may have stepped in a puddle. I believe that 9/10 of solving a problem is knowing the problem itself.

The Social Web has enabled a whole lot of things for people, but along with making the world a truly global market, it has enabled for hopefully better feedback venues. What one does with the feedback is an entirely different question, but the ROI- Return On Investment of Social Web PR is beyond the analytic s or trends or keeping up with the Joneses… it is about realizing the value of the market tomorrow and making as much use of that today_ at least this is a small learning from my side.

Please do share your comments and hope you enjoyed reading!

Peaches and Social Web Creme Fresh!

Phirangiz

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The Daily Digest – The Social Media Stories You Need To Know

21 Feb
The Daily (News Corporation)

Image via Wikipedia

The Daily Digest – The Social Media Stories You Need To Know.

Hmm… so apart from the Twitter Shocker… here are some more interesting happenings from around the world of social media…

I personally like #9 #8 and #4

which one piqued your fancy??

Peaches and Social Web Creme Fresh…

Phirangiz

Twitter Reportedly Prevent Shareholders from Selling more than 20% of Stock

21 Feb
Image representing Twitter as depicted in Crun...

Image via CrunchBase

Twitter Reportedly Prevent Shareholders from Selling more than 20% of Stock.

Can you believe this???

does it not make you wonder if twitter has a lot more up its sleeve than we are led to believe?

I wonder one can become shareholders… I mean if you try so hard to keep something private there has to be a reason and I want to be a part of it! Yea sure maybe a few people are upset about it right now… but my guess is that Mr Twitter CEO knows what he is doing… and when it comes to a huge player like him I would like to stick around and see what he has to offer…

What do you think?

I say.. GO TWITTER!

 

 

6500 pins and counting!

8 Feb

    Pinterest Logo     

 

http://foodgawker.com/popular/favorites/ has had a lot of publicity lately, 6500 pins on Pinterest and counting!!

I love the idea that people have so much to offer on the internet and this simple website, which  a lot of brands are trying to penetrate has unassumingly made silent underdog blog sites and posts the winners of publicity. Whats even cooler is that it is not controllable, only if someone actually likes a pin will they ‘re-pin’ it.

So what is being shown and visually represented is very important in order for it to become a hit on the site… check out the recipes on the site.. yummmmmm!

Lots of love

Phirangi

Heineken Serenade on Facebook APP

6 Feb

 

Heineken Serenade on Facebook.

What an idea!!

Using a funny app to attract customer and create a stir on facebook, it is all everybody is talking about lately at the office… whether you drink alcohol or not you want to try it out.

Makes dating less of a challenge, enables a conversation about Heineken, and give you total recall.

Now this is an awesome PR activity!

HOWEVER, it is already 4 days old, and the question remains about whether it will actually be a ROI… what do you think?

Phirangiz

Why Facebook is worth so much money « « The Equity KickerThe Equity Kicker

3 Feb

bv

 

Why Facebook is worth so much money « « The Equity KickerThe Equity Kicker.

 

I mean come on!! I was just talking about my love for Facebook and news like this makes me believe it will just keep getting better and better!

When you view the article you get to see how many people around the globe are on this site,

its manic, its dynamic, its comfortable, its intuitive, it gave us weird games with farm animals, it made sure your boy friend never missed your birthday, it gave you your 15 minutes of fame (be it in your town/college/office) it created a whole new spin on the idea of ‘GEEKDOM‘.

FACEBOOK is iconic in changing around the social media hemisphere, detailed databases, people willing to give their information, brands flocking to create pages and new updates on their products even establish a clear cut fan following. Open forums for brand wars amongst their audiences, you name it (w/o too much violence :P).

All of this and I still feel the tool has still not exhausted new and innovative ways to decipher the market and audiences.

Let me know what you think

Phirangiz!

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