How do I connect with you and more importantly how do you connect with me- Community Management Success in Canada

8 Feb

What is a community and why in the world should it be managed???

A community here refers to a products audience on the web. Of course the      web is so dynamic and vast that managing the amount of information and feedback one would receive from a project is a bit overwhelming. Thus the creation of community managers, people who can answer doubts, address comments, monitor tones, keep track of the kind of audience, all in all a person or team whose job is dedicated to understanding the feedback of the customer.

Sounds nice does it not?

And the best part is anyone can become one, it can be someone hired by a company itself or a self proclaimed community manager who takes it upon themselves to become a brand ambassador of sorts.

The key to becoming a success among your clients over the web is to keep in touch, there are a lot of companies out there that make sure they adhere to the current trend and stick to the outline of a blog/vlog/tweets/email updates/RSS/etc, but rarely do anything to keep their customers satisfied or even reach out to them.

The building of a community means the builder needs to monitor and establish a sense of responsibility over it.

Two examples of very good community management in my opinion is Future Shop  and cineplex movie blog.

Lets take the first one-

Future Shop-

Bright, easy going, lots of information, daily updates and lots of comments and queries on the products delivered. To me this is what a community manager should demonstrate if he/she were to show the many way in which you could reach out to a customer.

I also love the idea that they have designed their page with the techie in mind, forgetting the average customer, this does two things I feel, it makes even the most un tech person feel invigorated by the information

(a little known fact about the internet is that people ask questions and doubts much easily than in person as the feeling of judgement/pride/etc is masked by the lack of physical contact, ergo, you can fiercely state your opinion or innocently ask your question without feeling odd). 

This site is a prime example of that and you can see the community managers at work with different blog entries and a special tech blog that details the specs and features of products sold at future shop. To me this shows the amount of people out there who are interested in sourcing and giving information. 

 

Another site I like is the Cineplex movie blog, I find that it is quite interesting with different feature, articles, ratings, etc.

You have professional blogger to simple people who just want to write up about the latest movies on the blog, I find that it enables people to feel more connected to the theater company.

After all one of the most important things for an organization like a theater company is to make the movie experience a whole lot more fun. In the old days it was through specials during intervals, comic book characters making an entrance before a particular show, etc. Now days its about how savvy your online site is, does it help the customer choose his/her movie. Lots of people these day only want to watch movies that are worth going to the cinema for, in relation to finding it on the net/ getting a dvd/ waiting for it to come on the tele.

These two are effective examples of community managements led by Canadian Organizations in my mind.

Hope you all enjoyed!

Peaches and Social Web Creme Fresh!

Phirangi

 

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