Heineken Serenade on Facebook APP

6 Feb


Heineken Serenade on Facebook.

What an idea!!

Using a funny app to attract customer and create a stir on facebook, it is all everybody is talking about lately at the office… whether you drink alcohol or not you want to try it out.

Makes dating less of a challenge, enables a conversation about Heineken, and give you total recall.

Now this is an awesome PR activity!

HOWEVER, it is already 4 days old, and the question remains about whether it will actually be a ROI… what do you think?



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